To promote the necessary virtues that we all so desperately need: trust love,and caring. Just be Nice is a theme that embodies all of those virtues in one simple thought. Second to actively participate and financially contribute t the well being of others. We are a Fundraiser for schools and groups. Through the sale of our Just Be Nice items schools earn money for themselves. All our products display our name "Just Be Nice" which sends a visual message to people everywhere. We then use all profits to help those in need. www.justbenice.org